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Sabre Bengaluru launched an extensive external branding campaign, with this billboard as one of its highlights. The goal was to make the brand feel more approachable by showing the everyday moments where travellers connect with Sabre — from booking a ticket to boarding a flight. 

Noviro, a new start-up in channel management, set out to carve a distinct identity in the Agentic AI space. This mood board became their strongest resonance point. The fusion of cyan — representing technology — and orange — symbolising the human — captured Noviro’s vision with clarity: to enhance human potential in the world of distribution. 

WHS (WHO) approached our team to craft a key communication piece — a presentation designed to engage high-net-worth individuals, including global philanthropies like the Bill & Melinda Gates Foundation. 

Qatar Insurance Company launched a premium health insurance product for the Middle East, tailored to the corporate sector. The design process drew inspiration from local culture, blending traditional and modern elements to create a distinctive identity. The result — a successful launch that resonated with its audience. 

Following the success of EliteCare, QIC introduced VitaCare — a pioneering product for the ultra-premium segment, designed around the UAE’s Golden Visa scheme. The identity was crafted to feel exclusive and aspirational, echoing the client’s tagline: “A Touch of Gold.” 

Sabre Bengaluru runs a high-impact intern onboarding initiative — the Intern Bootcamp, part of its larger HyperJump program, whose branding I also helped shape. For the Fulcrum Awards, I designed this entry to showcase the 360° communication strategy built around the Bootcamp.